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Friday, November 07, 2008
A credible Business
I have always wondered how people make their at home business more credible. If I went to a lawyer and they had a nice fancy office with awards and proof that they won cases and brought in revenue, I would probably chose them over someone who made their office in the basement of their parent's house. I don't have anything against people who start up their own companies, actually I admire them, but I feel like there may be certain ways to make yourself more professional.
Having a valid phone number may make you business more credible. I would believe it was a business if toll free numbers popped up on my caller ID rather than someone's last name. Just thinking about toll free numbers makes me think of professional businesses or like the real deal. There are several ways you can get a toll free number if you are thinking of starting a business (which I did not know), you can go online to Tollfreenumber.ORG and you can order one (that sounds so weird, ordering a phone number). But it really does help to make your business more professional sounding.
Another thing is business cards. You really do look lame when you don't have a business card. I remember watching Entourage when Eric starts his new agency and he really gets people hooked and wanting to come with him for him to represent them and then they ask for his business card and he doesn't have one and they look at him like he's a fake. Having a business card makes you look better to the people you are interacting with and makes your actual business sound more concrete.
The last thing I think is important is to find an office space. One time when I was watching Monk on TV I saw an episode where Monk's assistant rents him out an office space and it made him feel more professional. While it may feel like that, it also makes your clients trust you more and gives you a lot more credibility.
A lot of people have the smarts to get clients and the personality to reach out to people and get them to be more interested in your company, but if you don't have a company that looks credible and professional they probably aren't going to stick with you very long, they'll probably laugh at you to their friends later on.
Posted by Rick at 10:25 AM