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Monday, October 13, 2008
Natural Diet Pill
On television now, no matter what station you are watching you see celebrities. Some of them are inspiring others you want to wring their necks, but all of them we see in the media either in a positive or negative way. Teenagers now look up to celebrities. They tend to idolize them and want to be more like them. So businesses use this as a selling tool. There is such a wide range of products that are being advertised by celebrities. You always see make up and beauty products (even skin care and acne products) being promoted with celebrities in the commercials. The idea is that anyone can look the way they do (and most teenage girls want nothing other than to look like the celebrity that they adore) just by using that product.
So many things have been tried, but I think one of the biggest celebrity endorsements include workout gear, and diet pills. I'm pretty sure everyone (or at least almost everyone that I know) at least one time in their life wished that they could have the same body that a certain movie star or singer has, especially high school and college girls. So when they see that celebrity or one like them promoting a diet pill, they think right away that if they buy that product they could look like that.
I recently saw a celebrity that I really like and admired endorsing a natural diet pill. She went on and on in the commercial (and there was even a magazine ad as well) about how this natural diet pill helped her lose her baby weight and get slim for a red carpet event. The commercial however didn't make me want to purchase the product; instead it turned me off to the celebrity and the product over all. It makes me sad that celebrities have to resort to endorsing diet pills, especially when they know that young women are looking up to them. Even though it is considered a ‘healthier' natural diet pill, celebrities (or at least this one for sure) make enough money that they can pick and choose to endorse what they want. They should think about the fact that young women are looking up to them and think about promoting something healthier, like a health food or even exercise equipment or a charity. Young people (especially women) need positive and healthy role models growing up and those famous people should recognize this and use their fame in a more positive way.
Posted by Rick at 11:50 AM