GSVU

« promotional items | Main | flowers »

Being a college student, you see a lot of people around campus with free t-shirts, or t-shirts with promotions on the back. What better gift to give a student than a promotional item like a t-shirt. When I'm walking to class around campus or working out at the gym or even waiting in line to check out at the grocery store, I can't help but to read the backs of people's shirts in front of me. I know that I alone have over 100 t-shirts with promotions on the back. In my sorority we do a lot of charity work and work with a lot of different companies as sponsor's to put together events. This way we get our event and they get their name on our events t-shirt: Win win situation. Promotional products like shirts are given out at a lot of sporting events at school as well. (They did that a lot in high school too). It is a way to excite the crowd, who in turn buy tickets to come back to future games and events.

Another promotion that I have seen a lot of lately is buying a certain amount of groceries and you get a cloth tote (that has been made with the particular stores name and logo on it) to use in the future. This is becoming more and more popular as far as I can tell because people are becoming a lot more earth conscious and friendly and cloth totes are reusable and sturdy. So a promotional items like that would be very beneficial to both the store and the customer for several reasons. First if all the store is getting you to buy more to get the bag (if you are 5 dollars short, you are tempted to spend 5 more to get it, since it is such a great deal and can be used in the future), second, the bag is a constant reminder to customers to come back or a reminder that they need to go grocery shopping and finally it is convenient for the customer because it is sturdy, they feel that they are doing their part in helping out the earth, and also, they got star treatment at the store and will likely continue to come back.

So promotional items with the companies names on it are beneficial to both parties because it is keeping the customer coming back and in turn they are getting great treatment and service and buying more.