There is a lot more to shopping behavior than meets the eye. Advanced Analytics will test cross-shopping/cross consideration patterns, why customers buy, what they buy, when they buy, time frames when they buy, financing, how they evaluate their shopping experiences, competitive feature ratings, source of sales, and owner loyalty.

Advertising effectiveness research points out the impact of a marketing campaign or promotion. It generates customer feedback on the potential increase in brand awareness as a result of the advertisement exposure. It also measures the influence the ad has made upon brand perception, the impact of the ad's creative elements, and the consumer's potential increase in purchase intent.

Supermarkets and drugstores are refocusing on key markets in an intensified competitive environment. These retailers can never take their customers for granted. The industry has created the need to fill in and capture a greater percentage of current markets.

Advanced Analytics can provide measurement in terms of customer satisfaction that will help identify areas relating to quality and value. Research helps to identify broadening product lines, to identify remodeling needs, to improve the shopping experience; and further develop stores and locations.

In the highly competitive restaurant industry, operators are faced with a number of battles. They must balance the maintained quality of their product, retain employees, and control costs to ensure profitability.

Due to the direct interface between workers and customers, quality service ultimately determines an establishment's success.

Advanced Analytics can produce analytical models to help measure, evaluate and enhance service characteristics. Our expertise spans across all levels from full service to self-service, casual dining to fast food, and fine to eloquent dining.

As consumers have come to favor shopping at lower-priced, value-driven retailers it becomes ever more important to examine the key elements of tangible products.

Advanced Analytics helps manufacturers examine the look, feel, design, usability, trialability and satisfaction of consumer goods and products.

Shrinking market shares and the acceptance of foreign vehicles have given the United States an entirely new outlook in the automotive realm. Manufacturers and retailers have been forced to become very customer oriented, while at the same time trimming margins and costs.

The importance of purchase decisions, satisfaction, loyalty programs, and dealer experiences gives way to a number of applications for research and analysis. In order to retain market share automotive industry aficionados need to understand the dynamics of their trade from the buyer to the supplier.

The health care industry grows larger with the populations' demographic transformation. It is important for organizations to support their missions, visions, values, and strategies.

We can make suggestions for strategic fundraising teams as well as measure patient and worker satisfaction. Advanced Analytics has an understanding of health care concepts such as target groups, sub markets and business operating plans. We have the ability to produce studies for any target group, make conclusions and recommendations based on sound research and ability to analyze data using appropriate and effective statistical applications.