Clearly Concise web writing Links

If a writer is parallel to a professional BMX trickster, writing for the web is parallel to riding a BMX bike straight on flat ground. Forget the tricks, they are no good here.

The following article is an in depth explanation of how to write for the web.

"Concise, SCANNABLE, and Objective: How to Write for the Web"

It offers concepts to keep in mind in order to write appropriately for your audience. It also details how your audience will view your page and why the concepts are important to follow.

Some suggested concepts from the article.

• Use the inverted pyramid; start with the conclusion
• Highlight words; condusive for scanning text
• Use meaningful subheadings; not clever ones
• Limit yourself to one idea per paragraph; keeps text clear and concise

Some reasons as to why you should pay attention to John Morkes and Jakob Nielsen's suggestions:

Sample websites scored

• 58% higher on measured usability when written concisely
• 47% higher when the text was scannable
• 27% higher when written in an objective style instead of a promotional style

After you have read the first article give this one a shot.

"How Users Read on the Web"

It is a shorter version of the same information you have just digested.They have modified it useing their web writing techniques.

Just use reason, if you would rather read the shorter, easier to scan prose, so would your audience!

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