You are looking at it! This site was the project for this class, it is something I hope to continuously update and improve. Thanks for taking a look around!


Our team of 27 Grand Valley students took a full school year researching, planning, and creating the campaign to meet specific objectives set by AOL. Based on the target market and a $1M budget we conceptualized a year long campaign and developed traditional and non-traditional targeted tactics. This is just the judges handout - a lot of blood, sweat, and tears went into our campaign, none of us had ever worked so hard!