Grand Valley State University
Grand Rapids, MI
Date of Graduation: December 2002
Overall GPA: 3.245

Double Major:
Bachelor of Business Administration: Marketing
Bachelor of Business Administration: Accounting
Minor: Professional Writing

• Conducted interviews in focus group setting to evaluate reaction on new store opening
  
• Designed promotions, press releases, and evaluated media buying practices
  
• Developed initial brand management criteria to improve marketing strategy
  
• Created databases by geographic location of potential customers for business expansion
  

• Executed research and industry analysis for potential market expansion
  
• Performed quantitative analysis of an exploratory customer satisfaction study
  
• Involved in the drafting of full marketing plans for presentation
  
• Read SPSS data findings and drew comparisons with cross tabulations
  

• Microsoft Office: Word, Excel, PowerPoint, Access, Outlook, MS Project
  
• Database Search: Gale Group, Proquest, Hoovers
  
• SPSS
  
• Dreamweaver, Pagemaker, Fireworks
  
• Internet Search
  
• Macintosh or PC
  
  

Research Associate, Advanced Analytics (Research /Consulting)
Caledonia MI June2002 - Present

Marketing Intern, DuHadway Kendall & Associates (Security)
Grand Rapids MI May 2002-Aug 2002

Marketing Intern, JSW Group (Advertising Agency)
Ada, MI February 2002-May 2002

Member, American Marketing Association
Grand Rapids, MI January 2002 - Present

Outside Services, St. Ives Golf Club
Stanwood, MI June 1998-Sept. 2001

Accounting Intern, Grand Rapids Hoops
Grand Rapids MI October 2000-Mar. 2001

Income Tax Preparer, Volunteer Income Tax Assistance
Grand Rapids, MI March 2002

• Customer Service Oriented
  
• Professional
  
• Timely
  
• Organized
  
• Thorough