Writing for the Web vs. Writing for Print
"Writing for the Web" by Daniel Will-Harris
Writing for the Web requires precision and brevity. Good writers learn how to make their web pages easier for the reader with content, style, and formatting. 
The Art of Seduction
"Writing Web Content" by Dave Riches
What is web content? Forget images, navigation systems and other design features, web content is the raw information. How do we make this basic information interesting to visitors?
Headlines, Headlines, Headlines
"Who Needs Headlines?" by Shaun Crowley
Visitors scan headlines, article summaries, and captions to determine a site's relevance and credibility. Good headlines should grab attention, convincing readers that the information is worth exploring.
A Picture is Worth a Username and Password
Stock Exchange Photo Site
Don't forget, images contribute graphic messages to a web page. The stock exchange photo site offers a large selection of free high resolution images for personal and professional use. Users can choose to browse photos or upload images of their own.