Welcome!
Thanks for visiting my personal webpage. My name is Ashley Smith, I will be graduating from Grand Valley State May 1, 2010 with a Bachelor of Science in Advertising with a Writing Minor. Currently, I am looking toward finding a position in the communications field looking for a way to merge my experiences and strengths. With revlvant coursework in each, I have accquired proficent skills within: CSS, HTML, as well as Adobe Creative Suite 3 including Illustrator, Photoshop and InDesign.
What I've been up to...
As a student at Grand Valley, I am partcipating in American Advertising Federation's National Student Advertising Competition (NSAC). As active member of the research team, the simulated $40 million advertising campaign has been entirely rooted in research from both our secondary and primary research findings. In addition to NSAC, I am currently the Chief Public Relations Officer of the GVSU College Repbulicans and an active member of GVSU's Advertising Club. As you can tell, I have been active on campus both politically and academically in career relevant courses, campus organizations and event planning & promotion. Professional experiences have lead to opportunities that expand and develop working relationships with peers as teammembers and friends.
From my experience with NSAC, I have gained a facination with trends in generations and demographics. I have become knowlegeable of the Millenial Generation and the importance of social networking, and their influence on brands. These are extremly active individuals, more connected than ever. Their influcence is illustrated as they gain more and more the attention in the political scene. I find marketing to this demographic extremely facitaing as well as necessary.