Why
is Research Important? |
As most executives
are aware, the marketplace has become extremely competitive. Visionaires
know, in order to be successful, they have to truly understand their assets.
Sound research helps identify internal and external problems in relation
to customer driven needs and provides the frame work to address the issues
at hand..
Research allows companies much needed insight into return on investment,
new product development, cost reduction, customer retention, and employee
attitudes..
|
Deliverables |
Weekly
Updates
|
Advanced Analytics will keep you in close contact with your
project. We strive to respond to all current project concern e-mails within
the same business day. Our customers deserve nothing less.
|
Written
Report Reports |
Reports vary in length from 10-300 pages depending
on the size of the project. They contain easy to read executive summaries,
spreadsheets and graphical analysis encompassing all sections. We understand
all readers comprehend information differently. Our report findings are
presented in a manner that is readable and useable for all parties concerned. |
Audio
/ Video Tapes |
All audio and visual tapes taken through qualitative
analysis will be delivered to the client and supported with written reports.
|
CD-ROM
|
Presentation findings, statistical analysis and
reports will be provided in CD-Rom format for future client use. |
Ethics
CASRO
MRA
AMA
AAPOR
ESOMAR
|
Advanced Analytics adheres to, endorses, and supports the ethical guidelines
and standards for market research set by the Council of American Survey
Research Organizations (CASRO), the Marketing Research Association (MRA),
the American Marketing Association (AMA), the American Association for Public
Opinion Research (AAPOR), and the European Society for Opinion Research
(ESOMAR). |
Life
of a Research Study |
W
Every one knows research is valuable.....and it certainly
seems simple enough...ask a few questions, and then presto.....you've
got answers - RIGHT? Well, not exactly.....
|
Why Outsource to an Independent Firm?
Expertise in a number of disciplines.
|
Research is complicated - even .
In order to gain feedback that closes the gap between expectation and delivery,
proper research requires the skills of about ten different professions....including
Marketing Science Professionals, Communications Theorists, Psychologists,
Statisticians, Computer Science Engineers, Human Resource Experts and Consumer
Behavior Analysts to name a few. |
In
the Beginning |
Most research projects begin with a full week
of problem assessment, identification and isolation. In addition, it can
take another 2 weeks to choose the proper research methodology, and design
a valid measurement tool with the appropriate questions, scales, sequencing,
layout and pre-testing. |
Crunching
the Numbers |
Furthermore, the requires the knowledge
of an applied statistician to design a sampling plan
ensures the feedback gathered is valid, reliable and sensitive enough
to represent the target universe - without over-sampling, and wasting
precious time and money. After this comes taking
with internal pre-testing and external pilot-testing to validate that
the questions, scales and sample are appropriate.
|
Managing the Project
|
There's more.......now it's time to manage up
to 100 people in the fieldwork process, commonly referred to as data collection.
Sound simple? Just wait until the comes
back it needs to be validated, edited,
cleaned, processed, tabulated and coded - that can require a lot of time.
Is that it? - not quite. |
Turning
Data Into Information |
Afterwards, the
is forwarded to a Research Analyst, where upon assistance from an applied
statistician, the information is eventually turned
. |
Business
Development Deliverables |
Lastly, a written report complete with useable
narrative and graphical portrayals is neatly
objectively forwarded for final inspection. The report provides
to the issues at hand. |
Why
Advanced Analytics? |
We wear the many hats of research. We understand planning, statistics,
and marketing application. We place the utmost importance on delivering
accurate data with impecable punctuality, in a useable format designed
to help grow your business. We are able to handle projects both large
and small with an emphasis on exceeding our customer's expectations.
At Advanced Analytics we're serious about science!
|
Corporate Office
3462 Haleh Circle SE
Suite B
Grand Rapids, MI 49546
Office Phone: (616) 975-1998
Office Fax: (616) 975-1998
Cellular: (616) 540-5195
|
|
Email: Brian J. DiVita
|
Home
Background Quantitative Research
Qualitative Research Management
Consulting Applications RFPs
Contact |