| IVR
Time Frame: 8-10 Weeks
Cost Range: $45,000-$150,000
|
Interactive Voice
Response (IVR) is a cost-efficient alternative to traditional large scale
survey methods. With the use of a touch-tone telephone, customers simply
dial a dedicated 800-number at their own convenience, in the privacy of
their own home. Customers complete the survey by following a series of voice
prompts. With the 800-number, the survey is available 24 hours a day, 7
days a week; so respondents can complete the survey when it's most convenient
for them. IVR is a fast and cost-effective way to collect both customer
and employee feedback in a wide range of business environments for most
large scale studies. |
| Door-to-Door
Time Frame: 1-4 Weeks
Cost Range: $10,000-$50,000
|
Although a dated
methodology, Door-to-Door interviewing still remains a proven, effective
means of gathering information from a specific, difficult-to-target sample.
This methodology allows for 2-D and 3-D
demonstrations, respondent observation, and interviewer assistance. Additionally,
Door-to-Door research provides a relatively quick way to conduct exploratory
research, pilot studies, and test difficult questions, scales, and skip
patterns. |
| Direct
Mail
Time Frame: 4-16 Weeks
Cost Range: $10,000-$100,000
|
Direct
mail is a survey methodology used to invoke frankness from participants.
Interviewees are given free reign to express their opinions without feeling
overwhelmed by possible interviewer bias. Direct mail concedes that the
interviewee's time is valuable and allows them to respond within a time
frame rather than a set occasion. Direct mail offers the opportunity for
a wider sample distribution (can be sent to thousands). While its response
speed and rate can sometimes prove troublesome, direct mail is one of the
most widely used survey instruments to extract customer data. |
| Telephone
Time Frame: 4-8 Weeks
Cost Range: $15,000-$200,000
|
Telephone
is probably the most common research methodolgy used by Fortune 500 companies
today. It offers a fast means of collecting data and the ability to segment
the market through qualifying opening questions. The interviewer can probe
for and clarify responses of complex or ambiguous areas. With the proper
prompts and incentives, interviews can vary in length from 5 minutes to
over an hour. In a properly designed model, telephone surveys can extract
information within preset quotas and deliver data representative of required
client specific demographics.
|
| Intercept
Time Frame: 2-4 Weeks
Cost Range: $10,000-$30,000
|
Intercept
research surveys are performed by field workers who stop customers within
a given venue and collect data from those participants on the spot. This
type of surveying is often done in retail establishments to gain feedback
on shopping behavior, perceptions, and general concerns. Intercept provides
quick, flexible insight into consumer behavior while opinions are still
being formed. |
| Facsimile
Time Frame: 1-4 Weeks
Cost Range: $10,000-$30,000
|
Facsimile
is used exclusively in the business to business arena. It is a survey method
designed to gather feedback from current customers, employees, or those
with an immediate contact. The facsimile method has the benefits of direct
mail, with dramatically increased speed and does not have to compete with
the clutter of an office mailing. |
| Internet
Time Frame: 4-8 Weeks
Cost Range: $30,000-$200,000
|
Internet surveying is a newer methodolgy of research.
It offers the opportunity to provide audio and visual aids in a setting
comfortable to participants. Internet surveying offers immediate feedback,
but is often by-passed as it is seen as junk mail. This type of surveying
can only be performed on individuals with computers, but often generates
response only from those truly interested in the product or service.
|
