Public Relations Work
Below are links to a variety of my public relations pieces in PDF form. Teammates and I created a logo, name, brand, and campaign plan for the newly formed West Michigan Interfaith. The communications audit and plan was created for Legal Aid of Western Michigan to help them increase volunteers. The Campus Dining campaign plan was created in a fundamentals of public relations course. I wrote the news release while interning at D.A. Blodgett for Children. WXMI Fox 17 picked up the story and aired it on the ten o'clock news. The news story was written for an introduction to news reporting course. I created the other documents for fictional public relations scenarios.
- West Michigan Interfaith campaign plan
- Legal Aid communications audit and plan (appendix includes a newsletter, brochure, solicitation letter, PowerPoint, and more)
- Campus Dining campaign plan
- News release
- News story
- Broadcast public service announcement (PSA)
- Fact sheet
- Media alert