---Notice how the same principles  presented in the article “Applying Writing Guidelines to Web Pages” are gradually making their way into all types of writing.

The most important factors in creating an effective web page are conciseness, scannability and objectivity according to the authors. This is true in other types of writing as well. The styles used in web writing are making their way into the writing of everyday life.

Conciseness

Being concise in any type of writing is important in today’s busy world—partly because of our reliance on technology. With so much information to read, you have to make your document memorable and manageable if you want it to be significant in the reader’s life. Web designers realize this, and so to the people writing and designing newspapers, magazines, pamphlets, fliers and other types of information.

Scannability

Readers prefer to scan a piece of reading when they have the option, and it is natural to scan a piece before you read a document to become familiar with the topic. Document designers have used this principle for years when creating pieces to be read. A properly designed piece conveys information quickly and easily so the reader is instantly attracted to and understands the information of the document. Web designers must use design principles to communicate.

Objectivity

Professional writers of all types are taught to use the principle of objectivity. Objective writing in the business world is simple, informative and effective. Cutting excess information, buzzwords and useless language is the goal of the writer who creates informative documents. Because of the nature of our culture, writers today have a common interest in getting their information read and remembered.

These three principles help web writers and print writers accomplish the job more efficiently.